We’re here to tell the story behind the foods and drinks you love without packaging waste.

Food packaging waste makes up 70% of global ocean litter, majority of it produced for the world’s top food brands.

People want to live more sustainably, but businesses communicate trust through packaging and this creates more waste.

An interactive labelling system for reusable packaging that transforms the two-way movement of goods in reuse systems into a highly meaningful digital communication system.

Digitally Rewritable Stickers (ZeroTag)

Digital Product Label

ZeroTag App

Same Container, Different Digital Labels

Since the stickers are reprogrammable and dishwasher-safe, a single reusable container can come alive with different digital labels whenever they are used for storage or for shopping.

ZeroTags bring reusable containers alive through digital labels.

Giving a voice to people behind-the-scenes when you shop.

It takes a village to put food on the table.

By moving communication from printed packaging to digital, brand stories become conversations.

With only a handful of stickers and users’ phones, ZeroTag is also a label maker for conscious consumers and a self-checkout machine for boutique retailers, transforming sustainable retail into smart groceries.