No Bull began as Felix Toohey’s final project for his Associate Degree in graphic design.

He wanted to promote the use of the milk on tap service in Melbourne through an innovative campaign including the creation of the No Bull Bag to make carrying milk bottles easier.

Felix began working with ZeroTag very early on and through this relationship, he was able to turn the No Bull Cause from a university project into a real product.

You can see part of his original capstone here: A map showing all the milk on tap providers in Melbourne: